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Change is inevitable. This is even more true when it comes to technology and innovation. Over a span of less than three decades, the world witnessed many technological innovations and as a result some technologies became obsolete, some evolved, and few disrupted. Like many other industries, the perfume industry too benefited from the advent of technology. Couple of years back, I met few Israeli inventors at an international intellectual property conference, they were eagerly showing me their latest innovation, a device that can transfer perfumes from one bottle to another with ease. That is the first time it struck me technological innovation happens even in the world of perfumes. A recent news headline on perfumes caught my attention and the word that drew me to the article was the word “Smart”. Usually, the term “Smart” is prefixed to a device or a thing to qualify it as being intelligent or having artificial intelligence (AI). So, you have, Smart heaters, Smart coolers, Smart watches, Smart phones, Smart buildings, so on and so forth. When the news article read “Smart Perfume”, the two words were more than enough for me to dive deeper into it.


Introducing Ninu, worlds first “Smart Perfume” with an AI powered App. It empowers the user to craft the perfume to match every mood and occasion. Combining three different high-quality fragrances in a single high-tech design, Ninu allows a user to find the scent of his or her liking. Using the AI powered app and a few clicks on the phone, a user can play around with the scents and craft the kind of scent one would want to wear for a particular occasion. The AI powered App along with the electronic micro-precision extracting system, can deliver the fragrance that will scent up your spirits. Moreover, when the notes start running out, the app will notify you to restock, making Ninu, the Smart Perfume.


Interestingly, Ninu named after a woman who lived and created scents in ancient Mesopotamia, is also eco-friendly and sustainable. Only the best, 100% vegan, sustainably sourced ingredients are picked, with the wholesome procedure from beginning to end designed in France. The perfume is phthalate, paraben and sulfates free, so one can use it without being bothered about any adverse effects. To go the extra mile, instruction leaflets are replaced with a QR code and the perfume bottles are made from recycled glass, making Ninu eco-friendly, sustainable, and Smart, the first of its kind.


The most important are the fragrances themselves. With more than a million different fragrances to choose from, this Smart Perfume is certainly going to revolutionize the perfume industry.


2 thoughts on “A walk through lavender fields”

  1. BK says:

    It is so relatable. My childhood memories about scent is also dads old spice and musk. Even now if that scent is in the air anywhere I can only think of a freshly shaved and showered dad.

    1. scentwards says:

      Glad you could bring back those memories. The old spice after shave was so popular those days, especially because of the TV commercial.

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