“We must have kings, we must have nobles……some are born to rule, and some to advise”
James Creed founded House of Creed in 1760 to provide English courts with custom tailored clothing and leather gloves. In 1781, James Creed created scented leather gloves, to give King George 111 a place to rest his chin and inhale the glove’s fine aroma while riding his horse through London. Inspired by the scent, the king commissioned James Creed to create a fragrance. Thus, was born the Royal English Leather, a fragrance with rich mix of mandarin, ambergris, and sandalwood, and the first fragrance by the House of Creed. Since then, the 260 plus year old House of Creed has served many royal houses and social elites. Queen Victoria appointed Creed as official supplier to her royal household and among the first fragrances she received was the Fleurs de Bulgarie, a perfumed much sought after by other royal families across Europe. Among other royals of the times, Queen Maria Christina of Spain, Emperor Nicolas 11 of Russia, Emperor Francois-Joseph and Empress Elizabeth of Austria-Hungary, and many more royal families were known to have used perfumes from Creed. In 1854 Napoleon III and his wife Eugenie invited Henry Creed to set up business in Paris. Creed has a fan following not just from the royals, but many leaders, presidents to Hollywood stars have been enchanted by the various fragrances from the house of Creed. Some of them being Winston Churchill, John F Kennedy, Jackie Kennedy, Clint Eastwood, Sigmund Freud, Tom Hanks, Russell Crowe, Kevin Costner, Michelle Obama, all had a whiff of scents from this perfume house. Creed also created bespoke perfume Millesime Imperial for King Faisal of Saudi Arabia. This is the second commissioned perfume after Royal English Leather, now opened to the public, it is a woody floral musk fragrance for men and women, known to be picked up by the likes of Andre Agassi and Catherine Zeta Jones.
During the same century when James Creed founded House of Creed, London saw the birth of another perfume house Floris. Founded in 1730, by Juan Famenias Floris and his wife Elizabeth, they began selling perfume, combs, and shaving products in the elegant quarter of London’s St James. Florence Nightingale, Winston Churchill, Ian Fleming, Marilyn Monroe, and many other celebrities are known to have been well-known customers of this perfume house, which is run by their descendants today. If you are wondering who among the royal family are in their list, reports say HM Queen Elizabeth 11 wore White Rose by Floris London for her wedding day. By the way, it is also said Queen Elizabeth wears Guerlain L’Heure Bleue created way back in 1912. Floris London have been sought after by the likes of Meghan Markle, in fact she too for her wedding wore a fragrance inspired by Floris London. While Meghan Markle prefers Jo Malone Wild Bluebell and Jo Malone Wood Sage and Sea Salt, Kate Middleton who is fan of Dior is reported to love Jo Malone’s Orange Blossom, though she went for White Gardenia Petals by Illuminum on her wedding day. Princess Diana picked Quelques Fleurs by Houbigant Paris, for her wedding, while Prince Charles is known to wear Green Irish Tweed from Creed. Among the other men in the royal British family, Prince William is said to prefer Penhaligon’s Blenheim Bouquet, though it is rumoured that he has bespoke perfume made for himself, while Harry is rumoured to use Terre d’Hermes.
Pic Courtesy: Unsplash, Nicola Nuttall